How to Choose a DeFi Marketing Agency?

Specific Features of Marketing Campaigns in DeFi

What Do DeFi Marketing Services Include?



Paid Advertising

Social Media Marketing

PR Influencer Marketing and Branding

Content Marketing

Media and Influencer Marketing

Email and SMS Marketing

What Should You Pay Attention to When Choosing a DeFi Marketing Services Company?

Reputation and Reviews

Word of mouth and reviews from customers of a DeFi marketing agency on the Internet is the most relevant information that will help you analyze the quality of services. Look for reviews on special sites, and ask questions in communities and forums.

Case Studies and Completed DeFi Projects

The website should contain case studies on marketing services that were provided to other crypto companies. The more detailed the description, the more credible the agency is. A simple list of customers without any background information raises questions.


Carefully study the agency’s website and blog. What is the content there? Are the articles written with high quality? Do they answer the questions of the target audience, that is, yours? A marketing agency that makes mistakes already at the stage of its content marketing is unlikely to carefully approach the solution of your tasks.

Presence on Social Media Platforms

The best case study of a marketing agency is its digital marketing. Pay attention to how the community is designed. Check out the style of communication with customers in the comments. This is how your DeFi business will be promoted. It is unlikely that the agency’s team will suddenly change its style of cooperation with clients.

What Questions Should You Ask an Agency Representative?

What Do Your Marketing Agency’s Strategies Include?

This is important since there are specialized DeFi marketing agencies, for example, DeFi branding agencies and full-cycle agencies. If your crypto project needs complete offline and digital marketing, then it is better to order it in one place. A team of marketers will interact and evaluate the effectiveness of marketing via different channels as a whole. This makes marketing tactics flexible and therefore effective.

What Metrics Do You Use When Evaluating the Effectiveness of Services?

Key performance indicators (KPIs) are a very important factor that allows you to adjust the course of a DeFi marketing campaign on time. Each channel has its own set of KPIs, and there are also methods for calculating common metrics for the entire campaign. It is important that a representative of the agency tells you about them and even provides examples.

What Promotion Channels Do You Use?

In addition to the standard channels listed above, each agency usually has its channels. For example, its staff knows how to do media buying or has experience in holding offline events. Find out if you will get a standard promotion or if the team of a DeFi marketing agency has its know-how.

On Which Social Media Platforms Will You Ensure the Presence of Our Business?

In the field of DeFi, platforms with a high reputation have already been formed, where the presentation of business will become more effective. Remember where you get up-to-date information, and ask friends and like-minded people about their preferences. Find out if your project will be presented on these platforms.

Does the Marketing Agency Have Experience Hosting DeFi Events?

For example, would they be able to provide a listing of tokens on top platforms, conduct Airdrop, bounty campaigns, or build a promotional strategy to attract interested users to the blockchain?

Which Experts and Opinion Leaders Do You Collaborate With?

You should mention specific names. A vague answer should suggest that the agency only plans to develop influencer marketing but does not yet have such experience.

Do You Take Into Account the Characteristics of the Target Audience Depending on Its Geographic Location?

This is an important point since there are national features of the mentality. For example, according to a Gemini survey conducted from November 2021 to February 2022, only 20% of Americans own cryptocurrency, and only 2% of them use it as a means of payment. For the rest, blockchain technology and DeFi are just an investment. On the contrary, residents of South Korea already have the opportunity to pay for any goods and services with cryptocurrency using a special plastic card for this. For Filipinos, cryptocurrency is a way to make a living. In China, after the ban on bitcoin and mining, the DeFi market has not lost its relevance but has acquired some features. It’s good if the agency considers specific Asian markets.

Additional DeFi Marketing Services

Educational Content

DeFi is a unique phenomenon in which there is an opportunity to get income. However, this requires the effort and some skills of professional traders. Accordingly, DeFi project marketing is, to some extent, based on training: to track the prices of cryptocurrencies and know the basic concepts (TVL, APR). Income depends on the ability to keep abreast, so the DeFi marketing strategy necessarily includes user-generated content, demos, infographics, and more.


This is a system of rewards and sales of tokens, which is carried out in the early stages of promoting a business. It is based on a mathematical model for calculating the volume of distributed coins and their value. Running an Airdrop requires preparation and planning, as well as strong publicity. Therefore, it is most often done either in cooperation with an agency or a full marketing team.

Listing of Tokens

When a business enters the DeFi market, it is important to give value to the priority token. As soon as it gets listed on the leading exchanges, it has a market price. Users get the opportunity to buy and sell the token; thus, it becomes valuable for the audience.


There are bots to automate answers to frequently asked questions. For the development of the code that implements the communications with users, you need to know which questions are asked most often. Usually, a marketing agency already has this set and either its programmer in the team or an outsourced employee.

Creation and Promotion of Additional Channels of Communication With the Audience

Telegram or Discord marketing also requires some budget and effort. For example, channels are blocked in Telegram if visitors often answer as “Not interested” to a subscription offer. They also ban channels that have artificially cheated subscribers or, for the most part, these are bots. Therefore, effective Telegram marketing requires an advertising team with contacts with opinion leaders on these sites. This is how the channel receives expert recommendations and an influx of subscribers.

In-House Development Team

If you only have an idea, then it is better to find an agency that offers a full cycle of turnkey services — from blockchain development to its promotion. This is expensive but effective since the reaction to external events will be faster by collecting all the data within one team. Many DeFi marketers get experience by promoting their projects.

Full Cycle Marketing Agency ICODA



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